ATLANTA, GA / ACCESSWIRE / November 15, 2019 / Aureus, Inc. (OTC PINK:ARSN) (“Aureus” or the “Company”) (www.AureusNOW.com) an emerging leader in the food brand development industry and owns the Yuengling’s Ice Cream brand (“Yuengling’s Ice Cream” or “Yuengling’s”) (www.yuenglingsicecream.com) including all the intellectual property and its distribution at select retail locations. Aureus enacted its plan to expand its footprint of retail locations in the northeast through its newly completed arrangement with SuperValu.
SuperValu, Inc., is a Minneapolis based wholesaler and retailer of grocery products, has been in business for nearly a century and is a wholly owned subsidiary of United Natural Foods Inc. (UNFI). SuperValu/UNFI ships more than 600 million cases annually, through 60 distribution centers/warehouses, and serves thousands of retailers throughout the United States and Canada. SuperValu/UNFI is the largest publicly-traded grocery distributor in America with annual sales of over $21 billion.
“Beginning the shipments to SuperValu marks an important step to our expansion efforts. Agreements like this give us the opportunity to expose Yuengling’s Ice Cream to a potential pool of 20,000 additional retail locations,” said Everett Dickson, CEO of Aureus, Inc. SuperValu already ordered two shipments on Sept 25th and Oct 16th which are being supplied to Redners Super Markets.
Redner’s is a 100% family and employee owned group of retailer grocery stores with 64 locations in Pennsylvania, Maryland and Delaware. Like Yuengling’s, Redner’s focus is on exceeding their customer’s expectations. Redner’s initially will be selling seven of Yuengling’s Pint flavors. These include: Vanilla, Black & Tan, Butterbeer, Espresso Chip, Peanut Butter Cup, Cookies & Cream, and Cherry Vanilla Chunk. Redner’s 64 locations will add to Yuengling’s existing 500+ stores located throughout Pennsylvania, New Jersey, New York, Delaware, Maryland, Indiana, Illinois, and Texas.
About Aureus, Inc.
Management and ownership recently changed hands providing a new focus on acquiring assets in and related to the food industry, specifically ice cream. Aureus owns the assets and trademarks of the Yuengling’s Ice Cream brand, and the exclusive right to market and sell the products of the brand. The goal of Aureus in the operation to consolidate all factors that are positive for the Yuengling brand into a synergistic success for Aureus shareholders as well as the next generation of Yuengling consumers.
About Yuengling’s Ice Cream
Developed by American businessman Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during the 1920s Prohibition period, Yuengling’s Ice Cream has a strong tradition of making exceptional gourmet ice cream products in central Pennsylvania. The fan-favorite brand continues advancing its legacy and its renowned dairy quality, by using locally sourced dairy ingredients that contain no added hormones. Yuengling’s Ice Cream is a super-premium ice cream, which means it has a butterfat content of 14% or greater. In addition to having high butterfat, Yuengling’s also has low overrun (or a lower amount of air). This makes the ice cream less whipped and much more dense. Yuengling’s also is constantly working to keep its product as “clean” as possible, by using as few ingredients as necessary, and those that are used are of a very high quality. The brands Yuengling’s is most similar to are Häagen–Dazs and Ben & Jerry’s.
David Yuengling and Rob Bohorad revived the brand in 2014 and an American classic was re-born. In 2018, positioned for the brands next stage of development, Yuengling’s Ice Cream forged a partnership with YIC – Online Distributors, to distribute the iconic ice cream brand online, now via Aureus. Today, Yuengling’s Ice Cream is delivered directly to the doorsteps of its consumers across the nation.
The Yuengling’s Ice Cream Corporation- as it has been since 1935- is stand alone, and separately owned and run companies from D. G. Yuengling and Sons, Inc Brewery
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